Privacy policy

Effective date: 1st August, 2025
Last updated: 12th July, 2026



INTRODUCTION

GARAE LIMITED (“garae”, “we”, “our” or “us”) attaches great importance to the privacy rights of website visitors, customers and end users (“you”). This Privacy Policy elaborates on the standards and practices of how we collect, use, store, transmit and protect your personal data when you browse our websites, purchase our products and use related after-sales and warranty services.

This Privacy Policy applies to all products and services provided by garae, including but not limited to smoke alarms, carbon monoxide alarms, composite safety detectors, official website services, online store transactions, customer support and warranty maintenance services. A separate privacy policy shall prevail if applicable to specific individual products or services.
This Privacy Policy covers the following sections:
  • Our Commitment to You
  • The Information We Collect and How We Use It
  • Direct Marketing
  • Cookies and Similar Technologies
  • How We Share and Disclose Your Information
  • Security Safeguards
  • Retention of Your Information
  • Data Subject Rights and Your Choices
  • Additional Information for Certain Jurisdictions
  • Transfer of Personal Information Outside of Your Jurisdiction
  • Children’s Privacy
  • Third-Party Links and Features
  • Updates to the Privacy Policy
  • Contact Us

Our Commitment to You

This Privacy Policy specifies the full compliance procedures for us to collect, process, store, protect and manage personal data generated from users’ access to official websites, product purchases, warranty registration, customer consultation and all subsequent service interactions.

Our websites and commercial services are mainly targeted at users in the United Kingdom and European Union regions. This policy strictly complies with the UK General Data Protection Regulation (UK GDPR) and EU General Data Protection Regulation (EU GDPR), as well as other applicable local data protection laws and regulations in the UK and EU.

“Personal Information” refers to any information that can directly or indirectly identify a natural person, including but not limited to user’s name, contact information, transaction records, device data and online behavior data, as defined by applicable data protection legislations.

Your access to our websites, purchase of our products, warranty registration and use of customer services constitute your full reading, understanding and acceptance of all terms of this Privacy Policy. We will obtain your explicit, affirmative and voluntary consent in advance for any data processing activities that require legal authorization, including commercial marketing and non-essential cookie tracking.

We undertake to protect the confidentiality, integrity and security of users’ personal data, and bind all internal staff, suppliers and cooperative service providers to comply with strict data protection and confidentiality obligations through legal agreements.
If you have any questions, doubts or suggestions regarding this Privacy Policy and our data processing practices, please contact us at support@garae.co.uk.


The Information We Collect and How We Use It

We only collect and process personal data that is necessary for the performance of service contracts, order fulfillment, warranty maintenance, customer service and legal compliance. All data processing activities are limited to explicit, legitimate and specified purposes, and shall not be processed in any incompatible manner.

I. The Information We Collect

Information you provide to us directly:
  • Full name, billing address, delivery address, postcode, email address and mobile phone number
  • Order records, product model information, device serial numbers, purchase receipts and transaction data
  • Warranty registration data, service application records, fault feedback information and customer service interaction content
  • Voluntarily submitted user feedback, product reviews, questionnaire responses and other user-generated content
  • Other personal information you actively provide during consultation and service interaction
Automatically collected technical information:
  • Device attribute information, including IP address, browser type, operating system and unique device identifiers
  • Website usage data, including page browsing records, click behavior and operation preferences
  • General regional geographic information inferred from IP address for service optimization
Information from third-party service providers:

We may obtain limited non-sensitive auxiliary data from authorized payment institutions, logistics service providers and platform partners, including order confirmation information, delivery status data and payment verification records, to support order fulfillment and service verification.

II. How We Use Your Personal Information

We process your personal data based on legal bases including contract performance, legitimate interests, legal compliance and user consent, for the following business purposes:
  • Order Fulfilment & Product Services: To complete product transaction processing, delivery arrangement, order verification, after-sales support and full lifecycle warranty management for safety alarm products.
  • Customer Communication: To respond to user consultations, provide technical support, push service updates, product safety notices, recall notifications and warranty reminder information.
  • Website Operation & Optimisation: To maintain normal website operation, analyze user access behavior, fix technical faults and optimize user browsing experience.
  • Business Analytics: To conduct statistical analysis on product sales, user preferences and market trends, so as to optimize product design, improve safety performance and upgrade customer service quality.
  • Marketing Activities: To push product updates, home safety guidance and promotional activities information only with your explicit opt-in consent.
  • Legal Compliance: To fulfill statutory obligations such as tax declaration, consumer protection, product safety supervision and official record retention.

  • Feedback Improvement: To sort out user reviews and feedback, continuously optimize product performance and service system.


Direct Marketing

We will only send you commercial marketing emails involving garae product promotions, home safety guidance, new product launches and exclusive preferential activities after obtaining your explicit, voluntary and affirmative opt-in consent.

We may customize targeted marketing content based on your order history and website browsing behavior to provide product recommendations that match your usage needs.
You have the right to unsubscribe from marketing communications at any time by clicking the unsubscribe link in marketing emails or sending an email to support@garae.co.uk.

We will never sell, rent or lease your personal data to third parties for their independent direct marketing purposes.

Cookies and Similar Technologies

Our official website uses cookies, tracking pixels and other similar tracking technologies to maintain website stability, remember user preferences, analyze traffic data and optimize browsing experience.

We and our authorized third-party service providers (including Google Analytics and social media platforms) may use such technologies for traffic statistics, behavioral analysis and interest-based advertising. All non-essential cookies will only be activated with your explicit prior consent.

You have the right to manage, restrict or disable cookies through your browser settings at any time. Disabling partial cookies may cause individual website functions to be unavailable or abnormal.


How We Share and Disclose Your Information

garae NEVER sells, trades or transfers users’ personal data for commercial purposes.
We only share your personal data with authorized third-party data processors who act on our behalf, strictly for the purpose of completing business operations and providing contracted services, including the following parties:
  • Logistics and delivery service providers for goods distribution, order tracking and delivery confirmation
  • Payment service providers for transaction processing, fund settlement and payment verification
  • Cloud hosting and technical operation service providers for website maintenance and data storage
  • Customer service system operators for replying to user consultations and recording service records
All third-party processors have signed formal data protection agreements with us, and are bound to comply with UK GDPR, EU GDPR and other applicable data protection laws. We will supervise third parties to ensure that personal data is only processed for authorized purposes and fully protected.

We may disclose your personal data if required by laws, judicial orders or government regulatory authorities, or to protect our legitimate legal rights and prevent illegal behaviors.


Security Safeguards

We have established a complete set of technical, physical and administrative security mechanisms to prevent unauthorized access, disclosure, tampering, loss and misuse of users’ personal data.

All user personal data is stored on encrypted and secure servers with access permission control. We implement strict internal access authority management, and require all staff and cooperative parties to perform confidentiality obligations.

We adopt industry-standard security protection measures, but it should be clarified that internet data transmission cannot guarantee 100% security. In the event of a personal data breach, we will strictly perform notification obligations to supervisory authorities and affected users in accordance with legal requirements.


Retention of Your Information

We retain your personal data only within the reasonable period necessary to fulfill the original collection purposes, including order fulfillment, warranty service, after-sales maintenance and legal compliance obligations.

When the data is no longer necessary for the original purpose, we will securely delete or anonymize your personal data. We may retain partial data for statistical analysis, public interest archiving, academic research or legal file retention as permitted by applicable laws.


Data Subject Rights and Your Choices

Users located in the UK, EU and other regulated jurisdictions enjoy the following legal data subject rights under applicable data protection laws:
  • Right of Access: You may request us to provide a copy of your personal data stored by us.
  • Right of Rectification: You may request us to correct inaccurate, incomplete or outdated personal data.
  • Right of Erasure: You may request us to delete your personal data when the data is no longer necessary for service purposes.
  • Right of Restriction: You may request to restrict our data processing activities under legal applicable conditions.
  • Right of Data Portability: You may request your personal data in a machine-readable format for transmission to other data controllers.
  • Right to Object: You may object to data processing based on legitimate interests or direct marketing activities.
  • Right to Withdraw Consent: You may withdraw any consent granted to us for data processing at any time, without affecting the legality of previous processing.
To exercise the above rights, please send a formal request to support@garae.co.uk. We will verify your identity and respond to your request within the legal time limit stipulated by applicable laws.


Additional Information for Certain Jurisdictions

 

I. EU & UK Residents (GDPR / UK GDPR)

We process personal data of EU and UK residents strictly based on four legal bases: contract performance, legitimate public/business interests, user explicit consent and legal compliance obligations.
  • Contract Performance: For order processing, product delivery, warranty management and daily customer service.
  • Legitimate Interest: For website operation optimization, product iteration upgrade and business data analysis.
  • Explicit Consent: For commercial marketing push and non-essential cookie tracking.
  • Legal Obligation: For tax declaration, product safety supervision and statutory record retention.
You have the right to lodge a complaint with your local competent data protection supervisory authority if you believe our data processing behaviors violate relevant data protection laws.


Transfer of Personal Information Outside of Your Jurisdiction

To support global business operation and technical service, your personal data may be transferred to and processed in countries/regions outside the UK and EU, including China, where our authorized service partners and data storage facilities are located.
All cross-border data transfers strictly comply with UK GDPR and EU GDPR requirements. We have adopted standard contractual clauses (SCCs) and other valid safeguard measures to fully protect your personal data security during cross-border transmission.


Children’s Privacy

Our products, websites and commercial services are oriented to adult users. We do not knowingly collect personal data from minors under the age of 18. If you find that we have obtained minor’s personal information without parental or guardian consent, please contact us immediately, and we will delete the relevant data completely and promptly.


Third-Party Links and Features

Our website may contain links to third-party platforms, payment channels and social media sites. This Privacy Policy only applies to services provided by garae, not to third-party platforms. We recommend that you carefully read the privacy policy of all third-party websites you access. We are not responsible for the data processing behaviors of third-party institutions.


Updates to the Privacy Policy

We reserve the right to update this Privacy Policy irregularly to adapt to business adjustments, legal updates and service upgrades. The updated policy will be published on the official website with the latest update date marked. Your continued use of our services after the update constitutes your acceptance of the revised policy terms.
For material changes to this policy that affect user rights and interests, we will take reasonable measures to notify users and obtain corresponding consent if required by laws.


Contact Us

If you have any questions, objections or rights exercise requests regarding this Privacy Policy and our data processing practices, please contact us through the following official channels:

Company Name: GARAE LIMITED
Official Email: support@garae.co.uk
Data Controller: GARAE LIMITED

Effective Date: 1st August, 2025
Last Updated Date: 12th July, 2026

Thank you for taking the time to understand our Privacy Policy!